In an age when just about anything can be done
online, some planners still have not turned to the web to help run
incentive programs. Of 168 incentive planners surveyed online
recently, M&C found 34 percent do not use the Internet
for any portion of their programs.
Another 32 percent use it for both travel and merchandise award
programs, 27 percent just for travel programs and 7 percent just
for merchandise awards.
While arranging travel programs, incentive planners
use the Internet to research suppliers such as hotels, destination
management firms, incentive firms and ground transportation
companies (62 percent); to research rewards such as destinations,
air travel, gifts and teasers (60 percent); to correspond with
participants (47 percent); to conduct requests for proposal (34
percent); for promotion (28 percent); for winners’ registration (25
percent); to conduct post-trip evaluations (24 percent) and to
track contest results (13 percent).
When planning merchandise awards, respondents use
the web to research rewards (37 percent); to research suppliers
such as merchandise brokers and shipping/fulfillment firms (34
percent); to correspond with participants (25 percent); for
promotion (21 percent); for reward redemption (13 percent) and to
track contest results (10 percent).
Most incentive planners said the development of web technology
for their niche of the industry has been a boon: 48 percent find it
significantly helps them plan and run incentive programs, and 28
percent said it helps somewhat. Only 8 percent said the technology
hasn’t helped much or at all. The remaining 16 percent don’t use
The Internet? 30%
The company intranet? 29%
Does not apply/no website: 41%