It’s not your father’s Internet
anymore, but are planners taking advantage of the new wave
of social-networking tools available for their meetings? No,
according to a survey conducted last month by M&C. Of
the 118 respondents, just 24 percent understand the term Web 2.0,
29 percent have heard of it but aren’t sure what it means, and 47
percent are unfamiliar with the term.
When asked about Second Life, a virtual world
that is a major online meeting place, only 2 percent of planners
surveyed visit regularly, while 68 percent aren’t sure what it is.
Two percent have set up virtual gathering areas in Second Life,
have held online sessions there, maintain a presence there for
their organizations, and have researched potential speakers and
entertainers there, while 3 percent go there to chat with industry
colleagues. However, fully 93 percent do not use Second Life for
any event-related tasks.
More respondents are familiar with
video-sharing sites like YouTube and use them for activities such
as viewing speaker or entertainer demos (10 percent) and uploading
conference videos (6 percent). Still, 83 percent don’t use such
Thirteen percent of respondents use
mashups -- sites that add public content, such as Google maps and
YouTube videos. However, 79 percent aren’t using this
While the majority of the sample (65
percent) aren’t sure whether Web 2.0 tools will play a larger role
in event planning, an almost equal group (59 percent) believe they
need to learn more about these technologies so they can incorporate
them in meetings.
Even broken down by age, the results
consistently show planners are not yet using Web 2.0 tools.