32% of meeting professionals always establish a theme for the meetings or events they plan; 62 percent sometimes do so.
38% feel extremely comfortable developing theme ideas.
15% say they would never repeat the same theme -- not even for a different group.
1% reach out to family and friends for theme ideas.
Are themes passé? Not by a long shot. In fact, establishing themes for key meetings and events is important to the vast majority of meeting professionals, revealed a recent M&C survey. Of the 202 respondents, 85 percent believe an effective theme enhances their gatherings. We also asked where they find inspiration, and to describe the best themed event they ever planned or attended. For their insights, go to here.