by Loren G. Edelstein | June 09, 2011

Experient, the the Twinsburg, Ohio-based meeting and event services provider, has added content consulting and speaker services to its roster of offerings. The new service, called EngageTalent, is part of the Engagience family of services unveiled last week, with the objective to provide strategic and creative solutions beyond logistical support for meetings and events. Through an alliance with International Speakers Bureau, Experient now supports selection and coordination of speakers, celebrities or entertainment, as well as contract negotiations for talent. "On-the-mark content is critical to driving overall event return on investment for both attendees and event sponsors alike," said Gary Schirmacher, CMP, senior vice president, strategic account services, for Experient. "Creating great content is the prime attendance driver and greatly increases the chances that attendees will return year after year. When planners have the ability to really strategize on creating unique content but still have the comfort that they'll stay within budget with talent and entertainment, it can make a big difference in the success of a conference or meeting."