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by Michael J. Shapiro | June 02, 2011

Meeting and event services provider Experient announced a new service line today, dedicated to strategic event design and increasing engagement. Engagience, as the company's new arm is called, includes support for speaker talent and entertainment sourcing; creative event design, production and staging; event branding; social media deployment; content consulting, capture and sharing; and audiovisual support that includes live and on-demand broadcasting. The new service line also offers consulting services and supplier recommendations in these areas, focusing on the creative use of new event formats and technology. It is intended complement to Experient's core logistical planning services.