by Michael J. Shapiro | March 09, 2011

Site-selection and RFP provider HelmsBriscoe entered into a global partnership agreement with the Global Hotel Alliance, which represents 12 hospitality brands. The partnership is the first alliance deal struck by HelmsBriscoe, superceding agreements already in place with Omni Hotels & Resorts and Pan Pacific, both of which are part of GHA. With nearly 300 member properties in 48 countries, GHA also includes the Anantara, Doyle Collection, First, Kempinski, Leela, Mirvac, Marco Polo, Parkroyal, Shaza and Tivoli brands. The partnership is effective immediately.