MCI's Black Flower Agency Acquires Experiential Marketing Firm In House Ideas
Black Flower Agency, an event firm that is part of global meetings and event giant MCI, has acquired In House Ideas, a Miami-based experiential marketing and events company specializing in fashion, arts, real estate, publishing, hospitality, and health and fitness brands.
"In expanding our footprint in the global luxury market, Miami was an obvious choice," said Black Flower president Blake Kotenbrink. "Through direct experience in prior collaborations with In House Ideas, we clearly share a progressive, client-first philosophy and reputation for creativity and innovation. I have followed with keen interest In House's growth and influence and have great respect for its principal Melissa Katz and her team, who now become our colleagues leading Black Flower's continued growth in an influential global hub."
"I'm thrilled that In House Ideas is taking this important step in its strategic evolution, and we are excited to be a part of Black Flower Agency," said Melissa Katz, founder of In House Ideas, who is now senior vice president at Black Flower. "Our mutual talents and added scale enable us deliver the strength of both ideas and execution. While our core alignment is in event marketing, In House Ideas adds to Black Flower's offerings increased capabilities with strategic sponsorship acquisitions, social media strategies and creative services. We look forward to serving the most important brands in Miami and beyond with our full-service global agency."
"New York and Miami are top-tier global commercial, corporate and luxury hubs with unique synergies," stated Tom Gibson, chief executive officer, MCI USA. "With this merger, Black Flower Agency, together with MCI's offices throughout the world, is uniquely positioned to meet our prestigious clients' needs locally, nationally and internationally."