Global meetings industry giant MCI Group has launched MCI USA, following its merger with U.S.-based association-management and experiential-marketing/events firm Coulter Cos. The new company includes a new business unit - strategic event management (SEM) - that was developed to serve the U.S. market. MCI USA is headquartered in the Washington, D.C., area; the marketing and events division is based in New York City, and offices operate in five additional U.S. locations.
Coulter founder Thomas Coulter Gibson has been appointed CEO, MCI USA. Erin M. Fuller, FASAE, CAE, will serve as president, MCI USA Association Management & Consulting; and Blake Kotenbrink has been appointed president of MCI USA's luxury experiential events division. Shawn L. Pierce has been named president, SEM, for MCI USA.
"The merger of MCI and Coulter Companies has already proven to be a union of common business philosophies built around the power of people and performance," said Gibson. "As proud as we are of the Coulter legacy, we are prouder still to now be fully aligned with MCI's continuing story of intelligent, client-centric growth."
"As association and corporate meetings portfolios are increasingly disrupted by competitive pressures as well as changes in both technology and employee turnover, MCI USA's SEM business will harness MCI's global reach and scale in delivering capabilities that cannot just manage risk, but drive bottom-line results," said Pierce.