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by Lisa A. Grimaldi | July 18, 2012

Meeting and incentive firm Maritz Travel, which acquired Experient, a provider of meeting and event services, in April (read about it here), has reconfigured the two brands' sales and operations teams based on their core markets. Maritz Travel will focus on corporate business, while Experient will focus solely on association, trade show and government business. As a result, Experient's corporate-focused sales and operations teams now operate through the Maritz Travel brand. "This provides a clear and distinct focus for each of our brands, and creates a higher degree of targeted relevance and value to our clients and industry partners," said Maritz Travel president David Peckinpaugh. "These changes will have absolutely no impact on our clients, as they will continue to work with and be serviced by the exact teams as before this alignment, which was our promise at the time of the acquisition." At the same time, the company has announced management changes for the Experient brand. Rick Binford, president of the event management services division has left the company to "pursue other opportunities," according to Peckinpaugh. Experient's event marketing division will be led by Michael Guerriero, formerly CFO for Experient. Shawn Pierce will continue to lead Experient's registration and housing-services division.