by Lisa A. Grimaldi | September 28, 2011

Maritz Travel Co., a business unit within Maritz that handles meeting, event and incentive travel management services, has selected Cvent's registration and sourcing platform for use with its clients. Maritz also is leveraging the Cvent Supplier Network, Cvent's online marketplace that connects meeting and event planners with more than 150,000 venues worldwide, to search for event venues, send electronic RFPs and compare bids. "We understand the challenges meeting and event managers are up against: tighter budgets, a need to energize employees and customers with experiences that stand out, and pressure to demonstrate ROI," said Anil Punyapu, vice president of enterprise sales and partnerships at Cvent, in a statement about the venture. "We continuously enhance our meeting and event management technology with these challenges in mind, and are happy that Maritz has chosen Cvent to help their clients make the right choices for their ME&I programs -- choices that translate to real value for their business and an easier, more efficient planning process."