February 19, 2019
PRA Business Events has acquired Koncept Events, a destination management firm serving South Florida, Mexico and the Caribbean, and the company will now operate as PRA South Florida. Koncept's Hillary Smith, CMP, CSEP, will remain with the company in the newly created role of executive creative director for the PRA system, and Angie Nelson, hitherto a partner with Koncept, will serve as general manager of PRA South Florida. The purchase gives PRA 27 offices in North America.
"Our team takes enormous pride in the successful business we have built over the last 12 years to a strong position in a highly competitive market space," said Smith in a release about the acquisition. "We have grown and thrived through ingenuity, tireless persistence for perfection and dedication to our craft. As part of the PRA family, we will continue our devotion to our clients, our partners and each other, through one-of-a-kind experiences... Our amazing team will now have a stronger support system, and a broad footprint to activate amazing destination experiences anywhere in the world. We are thrilled about what the future holds for our business with PRA."
In the same release, PRA CEO Tony Lorenz stated, "It continues to be an exciting time at PRA as we expand our team in a region our clients value. As a leader in a highly competitive landscape, Koncept Events has always brought their A-game to our sector of the business-events industry. Koncept Events, now operating as PRA South Florida, delivers an even stronger solution from our sector in the important Florida market and beyond… We welcome Hillary, Angie and their team to the PRA family in anticipation of our next exciting chapter ahead -- together."