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by Lisa A. Grimaldi | October 20, 2010

According to preliminary figures, the number of buyers who attended the 2010 Motivation Show last week in Chicago fell 4 percent from 2009 figures, according to Pete Erickson, the show's president. Erickson told M&C that the total of buyers this year was 7,181; the final numbers will be available in three weeks at motivationshow.com. Approximately 400 attendees participated in the show's Education Day, which took place on Oct. 12. The actual trade show was held for two days (down from three days in previous years) on Oct. 13-14.  Erickson said the show's new Facetime Appointment Scheduler generated nearly 3,000 appointment requests in the two weeks prior to the show. When asked if he was concerned about competition from the two new meeting exhibitions debuting in the U.S. in 2011 -- AIBTM  in Baltimore, June 21-23, and IMEX America in Las Vegas, Oct. 11-13 --  Erickson told M&C there is room for three regional shows and noted that the two newcomers, which follow the hosted-buyer format, had substantially higher exhibitor costs, with AIBTM roughly three times the cost and IMEX America roughly four times the cost of the Motivation Show. The show launched a hosted-buyer concept three years ago; this year, the program attracted 200 people. Future Motivation Shows are scheduled to take place at McCormick Place through 2016.