The Center for Exhibition Industry Research has rolled out its Trade Show Economic Impact Calculator, a free resource for exhibition organizers. The tool helps estimate the economic impact an exhibition will have on its host city, providing key data to communicate the overall value an event will bring to a location. The Major American Trade Show Organizer Council, a part of the International Association of Exhibitions and Events, provided input during the final stages of the tool's development. Both IAEE and the Society of Independent Show Organizers have reviewed and endorsed the calculator.
"CEIR's Trade Show Economic Impact Calculator will help organizers further understand the impact of their shows and provide consistency across the exhibition industry in how we measure that impact," said Brian Casey, CEM, president and CEO of CEIR. In turn, show organizers can convey the value to destinations, government entities, federal legislators, internal boards and more.
The calculator collects data in four main areas: general show information, attendees, exhibitors and direct spend. A report is then created for the event organizer; no data is publicly shared. The Trade Show Economic Calculator can be accessed at ceir.org/tools.