by Alex Palmer | March 22, 2019
Brand-experience and event-marketing company Freeman has named a pair of new leaders charged with guiding the organization as it continues to grow and diversify, without losing sight of its history as a family-owned business. Former Dyson and Sony Electronics executive Phil Molyneux has been named president, while Freeman vice chair Carrie Freeman Parsons will become chair of the company later this year. 

A trained engineer in computer technology, Molyneux brings deep tech background to the position, a skill set that can prove helpful as the company has worked to incorporate everything from VR to mobile to immersive theater experiences into its event designs. Freeman CEO Bob Priest-Heck cited this as well as Molyneux's talent for applying data to decision making and brand positioning as among the reasons for his appointment. 

"Phil's ability to leverage partnerships for compound growth, his understanding of businesses outside of the event marketing space, and his innate ability to attract and retain the most competitive talent in the industries he represents bring the depth and perspective needed to be a vital president -and Freeman is excited to have him on the team," said Priest-Heck. 

While Molyneux reflects the company's efforts to bring in fresh leadership as it innovates its services, the elevation of Freeman Parsons demonstrates the company's commitment to tradition and its 90-year family legacy. 

Granddaughter of company founder Buck Freeman and daughter of current chairman, Donald S. Freeman, Freeman Parsons grew up in the business, joining the company in 1985 and moving into a number of positions since, including general manager, president of Freeman Exhibit Co., chief marketing officer and, currently, vice chair. She will begin to succeed her father as chair on April 1, as he transitions to chairman emeritus.

"I couldn't think of a better person to help guide this company into the future," said Don Freeman. "Carrie has immersed herself in Freeman over the years, embodying our core values, contributing greatly to our overall business strategy, and showing a true passion for this company, our people and our industry. I'm proud and honored to have her continue our family legacy."