Trade show organizer GES has a new name: Global Experience Specialists Inc. Under the new moniker, GES is joined by Exhibitgroup/Giltspur and Becker Group, owned by parent company Viad. The change was made to reflect the company's complete offerings, including experiential marketing and event services. In a statement, GES president John Jastrem said, "Our new name represents a united global team of specialists dedicated to building powerful face-to-face events and brand experiences that define our clients' success. A holistic approach under one company will allow us to better serve our clients and our industry."