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by Michael C. Lowe | August 11, 2010

The producers of the Nightclub & Bar Convention and Trade Show announced it will be holding the first ever Hospitality Sports Marketing Conference during its show in Las Vegas, March 7-8, 2011. Planners of the new event hope the conference will help bars, restaurants and hotels attract more clientele by using live and televised sports as an incentive. Educational sessions will include marketing seminars and industry panels focusing on sports-related themes such as capitalizing on local sports teams and how to develop local recreational leagues that could benefit business.