by Michael C. Lowe | December 10, 2014
The International Association of Exhibitions and Events released an updated version of its white paper, Future Trends Impacting the Exhibitions and Events Industry. The study looks at what will impact the exhibitions and events industry within the next three years. One of the major issues addressed is in the area of capturing, analyzing and using data obtained from attendees' on-site activities through the use of mobile apps, near-field communications, RFID badges and iBeacon. The report also includes analysis on how the U.S. and global economy will effect the exhibitions and events industry. To download the report, visit