by Lisa A. Grimaldi | October 27, 2010

 The IMEX Group, which next year will launch IMEX America, the meetings trade show to be held in Las Vegas Oct. 11-13, 2011, has signed a marketing agreement with meetings management software company Cvent. Through the alliance, Cvent and the IMEX Group will jointly market IMEX America to buyers and suppliers from within the United States and other global markets.