by Lisa A. Grimaldi | January 09, 2013

According to an exit survey of 1,000 buyers who attended the second annual IMEX America, held in Las Vegas last October, $3.3 billion of business was generated or was expected to be booked as a result of their attending the trade show. The figure is a 17.5 percent increase over the $2.8 billion achieved by the inaugural show, which took place in October 2011.