by Lisa A. Grimaldi | April 13, 2017
IMEX, the global meetings-industry trade show that will take place May 16-18 in Frankfurt, Germany, will include a robust array of technology-related offerings.
 
For its May 15 EduMonday planner-education day and for the duration of the show, IMEX will offer an EventTech Academy, where tech experts and entrepreneurs will share personal and engaging insights into event technology today and anticipated tech trends over the next five years.
 
The trade show will feature its largest technology area to date and will offer a TECHknowledge Area dedicated to helping buyers with advice and honest opinions from experts about the right tech for an event, while offering the chance to touch, test and try the latest gadgets such as wearables, virtual reality and more.
 
IMEX in Frankfurt also has created an initiative to help buyers sample a cross-section of technology solutions at the show through EventTech Tours. Participants will receive a guided tour of a variety of exhibitors during the hour-long tours, which run throughout the show and are in both English and German.
 
Once again, the show will feature #IMEXpitch, which gives attendees the chance to see various technology startups compete for audience attention and votes. Each company has five minutes to put forward its product, including the concept, features and unique selling points, to a live audience. The winner, chosen by a panel of experts, receives free exhibition space at the following year's show. This year's finalists are Fly Another Day, Spacebase, Feathr, SharedXP and Showpiper.
 
"Technology is one of the five key elements in creating Purposeful Meetings, our talking point for this year," said IMEX Group CEO Carina Bauer. "It is vital to the advancement of the meetings industry, which we support wholeheartedly. But, taken as a whole, it can be confusing."
 
Bauer concluded, "Technology will make an ever-growing contribution to our industry's future. As event planners and others grow more and more comfortable with what technologies can do to elevate the whole event experience, we expect to see some extraordinary new models and approaches being used. This is a particularly exciting time to be part of the meetings and events industry. We're passionate about helping our clients, bringing them together and inspiring them. That's why we're committed to enabling them to make the most of technology."