by Michael J. Shapiro | November 07, 2014
Reed Exhibitions has acquired Grupo Fidalex, owner of 15 exhibit brands including ICOMEX, a Mexican meetings and incentives industry event. ICOMEX will become the eighth trade show in Reed's IBTM portfolio, and the first in Latin America; Grupo Fidalex will be renamed Reed Exhibitions Mexico. The announcement came during this year's edition of ICOMEX in Mexico City, which concludes today. This year's event is hosting more than 140 exhibitors, 70 percent of which came from Mexico, along with 25 percent from elsewhere in Latin America and 5 percent from other international destinations. Approximately 9,000 attendees are expected, the majority of whom are coming from Mexico as part of a hosted-buyer program. Mexico's MICE market has been growing in importance, according to IBTM portfolio director Sallie Coventry. "Our objective is to consolidate the event's profile and presence within the region, whilst leveraging the benefits of the IBTM brand profile and reputation in order to expose this great show to the rest of the world." Fidalex founder Philippe Surman will become country manager for Reed Mexico.