The Trade Show Exhibitors Association, in conjunction with event firm George P. Johnson, has released a white paper based on its inaugural Red Diamond Congress event, which was held in Orlando, April 25-27. The event allowed trade show industry leaders to address issues including third-party audits and housing and labor practices. Results included significant understanding and collaborative insight into the issues, potential solutions and a roadmap forward. Among the findings and recommendations in the document:
• 95 percent of those at the Congress believe certified, independent, third-party attendance and demographic data would help validate continued investment in a show;
• Housing bureaus should adopt a customer service orientation when dealing with corporate marketers;
• More efficient and effective labor management can free up allocated budget and resources.
The full white paper is available at tsea.org.