by Michael J. Shapiro | June 29, 2011

 Corporate travel managers should capitalize on their business travelers' "consumer" expectations, according to a new white paper from BCD Travel. The publication, The Customer Always Knows Best: Leveraging B2C Strategies in Managed Travel Programs, asserts that business travelers will respond better to managed programs and policy that more closely resemble consumer-facing online travel sites. Recommendations for travel managers include incorporating mobile devices and apps, facilitating the exchange of information among employees through dedicated sites or forums, and offering incentives to book according to policy through competitions. The white paper is available for free at here.