Meetings & Conventions: Newsline
AHMA, Reed to SplitRift Leads to Competing Events
The American Hardware Manufacturer’s Association
in Schaumburg, Ill., ended its 28-year deal with Reed Exhibitions,
manager of AHMA’s National Hardware Show.
Starting in 2004, Norwalk, Conn.-based Reed will take the NHS to
Las Vegas and will spin off various components within the event,
said Reed’s Rob Cappiello, industry vice president of the show.
Another major change will be the addition of a substantial
conference program. Meanwhile, the AHMA is launching its own
hardware show in Chicago in April 2004, three weeks before May’s
The association’s president and CEO, William Farrell, charged
that Reed had pitched a change of venue as a panacea to issues.
“Las Vegas was a miracle cure in Reed’s mind. But our problem is
not location,” he said.
“Vegas is not the automatic default to every problem,” said
Steven Hacker, president of the Dallas-based International
Association for Exhibition Management. “If a show is not well
managed, it doesn’t matter where you put it.”
This is not an isolated case, added Hacker. IAEM is preparing a
white paper on recent trade show rifts in industries ranging from
high-tech to gaming and the resulting creation of competing events,
• MARTHA COOKE
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