the capital of the United Arab Emirates, recently debuted its new Abu Dhabi Convention Bureau, part of the Abu Dhabi Tourism & Culture Authority.
The move comes after a study commissioned by the authority showed that international attendees accounted for 19 percent of visitors coming to the emirate for business events, and they spent an average of US$2,723 per event.
"This is a clear signal to the maturing local and regional business events industry and its international counterpart that Abu Dhabi is prioritizing their sector as never before," said His Excellency Jasem Al Darmaki, deputy director general of the ADTCA.
In addition to traditional convention bureau offerings, the new ADCB is slated to formalize a program of incentives to both association and corporate groups to boost business to the destination (details are still to come).
As part of a broader tourism initiative, the destination expects to add 5,000 hotel rooms by 2015, for a total of 25,000.