Bidding for NASCAR
Five cities battle to build Hall of Fame
America’s fastest growing spectator sport, NASCAR
currently is searching for a home city for its new Hall of Fame.
Five finalists Atlanta; Charlotte, N.C.; Daytona Beach, Fla.;
Richmond, Va.; and Kansas City, Kan. have submitted competing bids
to host the stock car racing shrine.
The stakes are high: NASCAR has an estimated 75 million fans
who spend $1.2 billion annually on NASCAR-licensed merchandise. TV
viewership of the sport has increased by 83 percent since 1995. It
is projected that 500,000 aficionados would visit the sport’s hall
of fame annually.
Several contenders have submitted bids with a creative
flourish. Charlotte, already home to NASCAR’s corporate
headquarters, had police officers deliver its bid enclosed inside a
Craftsman toolbox. Kansas City’s offer arrived at NASCAR offices
via the official Kansas Speedway pace car.
The venue, which will feature interactive exhibits, annual
induction ceremonies and driver appearances, is expected to open by
2009. NASCAR will name the winning city before the year’s end.