by Michael C. Lowe | May 01, 2015
This September, an estimated 150,000 attendees will converge on San Francisco for the annual Dreamforce, a tech-solutions conference for businesses, to be held at the Moscone Center and organized by Salesforce. The show will put the City by the Bay's hotel rooms at a premium for the duration of the four-day event (last year's Dreamforce saw more than 100 contracted area properties sell out), which has led to a novel arrangement.

To give their attendees some additional housing options this year, conference organizers have chartered a luxury cruise ship from Celebrity Cruises Inc., which they have dubbed the Dream Boat.

The ship, to be docked at Pier 27 in the Port of San Francisco's new James R. Herman Cruise Terminal, will offer attendees cabins ranging from $250 per night for an interior stateroom to $850 for a premium suite, adding more than 1,000 guest rooms in all. Onboard amenities will remain largely the same as when the vessel is in full vacation mode, including multiple restaurants and lounges, a fitness center and nightly entertainment, in addition to wireless Internet and an "iLounge" equipped with 20 Apple computers and a printer. Transportation will be provided between the ship and Moscone Center.

"It's been a challenge for the past two years to find space for our larger conferences, with business travel returning and leisure travel being quite viable," said Lysa Lewin, vice president of convention sales for the San Francisco Travel Association. "Larger groups are taking matters into their own hands to find space for their attendees, and we're OK with that. If that's what needs to be done to keep the business in San Francisco, we hope it's successful."