Dallas CVB Opens Its Books
Bureau Asks Area Hotels to Share Feedback, Criticism
The Dallas Convention and Visitors Bureau this
summer established a 15-member task force of local hospitality
suppliers in an effort to streamline the bureau and boost
“The bureau wanted us to come up with a list of best practices
for the city,” said task force member Tom Faust, vice president of
sales and marketing at the Wyndham Anatole.
Phillip J. Jones, new president and CEO of the DCVB, opened his
bureau’s books to the task force, which suggested ways to improve
goals, marketing and sales incentives.
In the past few years, the city’s four largest hotels the
Adam’s Mark, the Fairmont Dallas, the Hyatt Regency Dallas at
Reunion and the Wyndham Anatole have regularly discussed concerns
with the DCVB, said Michael Spamer, general manager of the Adam’s
Mark. But only now has the DCVB asked suppliers to inspect its
books and suggest improvements.
Although bookings this year are up 10 percent over last year
and hotel occupancy has increased 6 to 7 percent to the low 60th
percentile, the bureau’s performance is far from where it wants to
be, according to Jones. He expects news this fall on the task
force’s top two priorities: securing a headquarters hotel and
appointing a permanent director for the Dallas Convention Center.
Deidre Ross, CMP, director of conference services at the
Chicago-based American Library Association, said she has seen
improvements at the DCVB. “Dallas did a fabulous job persuading me
that the city would be the right choice for our 2006 Conference of
Librarians of Color,” she said. “I could see the bureau was
listening to us.”