November 01, 2002
Meetings & Conventions: Incentive News

Dell, Nordstrom Lauded for Policies

Two well-known U.S. companies, Dell and Nordstrom, have been recognized for doing the right thing when it comes to motivating their employees and providing outstanding customer satisfaction.

The Austin-based computer firm and the Seattle-based retailer were selected for Performance Through People awards by the faculty of the recently established Forum for People Management and Measurement at Northwestern University in Evanston, Ill. (see Incentive Newsline, October 2002). Dell was lauded for its efforts to transform the company from a manufacturing-based business into a service-oriented one. Nordstrom was recognized for its “inverted pyramid” style of management, where frontline employees who have direct contact with customers are paid more than traditionally higher-compensated buyers and merchandisers.

Both firms reward and motivate their customer service representatives with cash incentives.

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