November 01, 2002
Meetings & Conventions: Incentive News

AFTER 15 YEARS IN GENEVA, SHOW WILL BE HELD IN SPAIN FROM 2004 TO 2009 EIBTM Moves to Barcelona EIBTM ’04: The Montjuic 2 building awaits.
EIBTM ’04: The Montjuic 2 building awaits. The European Incentive, Business Travel & Meetings Exhibition, one of the largest trade shows for the meetings industry, will relocate from Geneva to Barcelona in 2004. The dates for the show also will change in 2004, moving from May to Nov. 30 Dec. 2. The change is based on research conducted by EIBTM’s organizers, Reed Travel Exhibitions, to determine the time planners were least busy with programs.

Reed’s contract with Geneva’s Palexpo, the venue where the show has been held since its inception in 1988, expires in 2003.

Barcelona was one of five European destinations considered; also on the list were Geneva, Lisbon, Madrid and Vienna. Under the new contract, Barcelona will host the show for five years; the event will take place at the Montjuic 2, an exhibition building at the city’s Fira de Barcelona trade fair complex. The Spanish city impressed EIBTM’s management group with its enthusiasm and commitment to hosting the show, according to Tom Nutley, managing director of Reed Travel Exhibitions. Other key factors were its top meeting facilities, hotels and appeal to visitors.

The move comes at a crucial time for the trade show: A rival event, IMEX, will be launched in April 2003 in Frankfurt, Germany, by the founders of EIBTM, Ray Bloom and Paul Flackett (the duo sold EIBTM to Reed in 1997). Both shows appeal to the same audience and host planners who attend. A number of EIBTM’s exhibitors told M&C they will attend both events in 2003, then choose to go to one or the other in the future.

Back to Incentive Newsline
M&C Home Page
Current Issue | Events Calendar | Newsline | Incentive News | Meetings Market Report
Editorial Libraries | CVB Links | Reader Survey | Hot Dates | Contact M&C