Hilton Hotels Mexico has launched a new
“cluster program” aimed at standardizing and improving properties
south of the border.
The initiative, begun in June, has been operating in various
U.S. regions since 2000, when California properties were the first
to undergo the project. Under the new order, all brands of Hilton
hotels in Mexico will comply with a regularly monitored standard of
service and amenities, from convention services to towel
Sales and marketing, too, will be streamlined to treat the
properties as a group, and one central contact will direct meeting
planners to the hotel that best suits their needs.
The program’s first meeting, held in June in Mexico City, was
attended by general managers and department heads from Hilton’s
nine Mexico properties.
“There are some goals we all share,” said Lee Chipman, general
manager of Los Cabos Golf & Beach Resort and the designated
meeting chairman. “The cluster program will better help us achieve