by Morton D. Rosenbaum | August 01, 2004

Hilton Hotels Mexico has launched a new “cluster program” aimed at standardizing and improving properties south of the border.
    The initiative, begun in June, has been operating in various U.S. regions since 2000, when California properties were the first to undergo the project. Under the new order, all brands of Hilton hotels in Mexico will comply with a regularly monitored standard of service and amenities, from convention services to towel quality. 
    Sales and marketing, too, will be streamlined to treat the properties as a group, and one central contact will direct meeting planners to the hotel that best suits their needs. 
    The program’s first meeting, held in June in Mexico City, was attended by general managers and department heads from Hilton’s nine Mexico properties. 
    “There are some goals we all share,” said Lee Chipman, general manager of Los Cabos Golf & Beach Resort and the designated meeting chairman. “The cluster program will better help us achieve them.”