The Professional Convention Management Association,
UBM Studios and the Virtual Edge Institute have released a report on Business Motivations and Social Behaviors for In-Person and Online Events.
Surveyed were 479 marketing and event professionals about why they attend both kinds of events, how their business goals are met and their sense of engagement at each. The chart below shows how engaged they really are. Go to bit.ly/o8zkFa
to view the complete study.