Incentive Newsline: EGR Acquires Sterling
EGR International, a mid-sized incentive and event
firm based in New York City, has purchased Gurnee, Ill.-based
According to Ryan Bearbower, director of marketing for EGR, the
move was made for several reasons, including Sterling’s physical
proximity to one of EGR’s largest accounts, Abbott
Additionally, “the acquisition allows us to expand into other
corporations based in the Midwest,” said Bearbower.
Sandie Nolan, Sterling’s CEO, will remain in the Gurnee office
and will retain the title of president. The Sterling brand,
however, eventually will be phased out, said Bearbower.