Starting next year, the Motivation Show, the largest meetings and incentives industry exhibition in the United States, will have a new format and a new home.
The event, comprised of both the National Premium/Incentive Show and the Incentive Travel & Meeting Executives Show, will have one day dedicated to education (Tuesday, Oct. 12) and a two-day (down from three) trade show (Oct. 13-14).
Also, the show will move from Chicago's McCormick Place South to the new McCormick West, mainly for its 2,100-space garage, 60 meeting rooms and Wi-Fi.
The aim, said Pete Erickson, president of Hall-Erickson Inc., which operates the Motivation Show, is to provide more education sessions that do not conflict with exhibit hours, as well as to allow savings that the switch to a two-day, midweek trade show will afford exhibitors. No longer will exhibitors have to pay hefty weekend set-up, drayage and delivery fees (all charges now will be for "straight time"). In addition, exhibit staff now can cut their hotel stays from three nights to two.
Two innovations were introduced at the 2009 show, held Sept. 29-Oct. 1. Hall-Erickson switched to RFID name tags for both attendees and exhibitors, and the firm teamed with Catalyst Performance Group Inc. to determine return on investment for attendees.
For a Q&A with Pete Erickson, go to mcmag.com/webexclusives