by Lisa Grimaldi | October 01, 2007

Many incentive companies are adding something new to their merchandise offerings: installation services for items such as flat-screen TVs, home theaters, universal remotes, etc. -- stuff that’s fun to get but a nightmare to try to put together or install yourself.

Minneapolis-based Carl-son Marketing, for example, now offers clients gift cards for Fire Dog, a service division of Circuit City, as a points-redeemable reward.

Rymax Marketing Services, based in Pine Brook, N.J., recently launched Premium Installation & Design, a sister company that offers “white glove service” as an incentive program reward, combining home theater components and integrating them into the recipient’s home.

“With so many incentive programs offering high-end electronics, there was no service that could be utilized to install the rewards into the recipient’s home, creating the total package,” said Paul Lipton, Rymax’s director of marketing services. “Looking to the future, there will be an even larger emphasis on this service because of wireless technology.”