The Incentive Marketing
Association has named the 2007 winners of its annual
Circle of Excellence Awards, which recognize outstanding incentive
programs. Among the firms honored:
* Sovereign Bank,
Boston, won for its customer referral program, which increased
referrals by 400 percent. The program was created by
New Brunswick, N.J.-based Dittman Incentive Marketing.
* Phoenix-based Allied
Waste, working with Sturbridge, Mass.-based All Star Incentive
Marketing, won for developing a safety incentive program that
reduced accident frequency by 27 percent.
telecommunications firm Singtel Opus, based in North Sydney, worked
with South Melbourne-based Solterbeck Performance to create a sales
incentive for which 32 percent of its sales force met individual
goals, increasing the firm’s revenues by 9 percent.
* American Express
Incentive Services, based in Fenton, Mo., was lauded for its
internal recognition program, which increased the number of
employees who met their personal goals and improved employee