Incentive Newsline: Recognition Gets Top Score
Personal praise from managers and higher-ups
either verbal or written is the number-one way organizations in the
United States motivate employees, according to findings from a
study conducted by The Forum for People Performance Management and
Measurement at Northwestern University in Evanston, Ill.
Surveys were conducted during the 2005 annual meeting of the
Naperville, Ill.-based National Association for Employee
81 attendees responded. The Forum will conduct the study at three
more conferences of sales, marketing and human resource
professionals later this year and will release a composite of
results in 2006.
In addition to doling out praise, other effective motivators
cited by survey respondents include special events (used by 83
percent of those surveyed), followed by formal company
communications via e-mail and print (78 percent), gift
certificates (74 percent) and merchandise incentives (64 percent).
Fifteen percent cited individual travel incentives, and another
15 percent use group travel to motivate.