by by Lisa Grimaldi | April 01, 2009

NLINC0409 PKennedyThe launch of Reed Travel Exhibitions' Americas Incentive Business Travel and Meetings Exhibition trade show has been postponed until "2011 at the earliest," according to Paul Kennedy, group exhibition director of Reed Travel Exhibitions' Meetings and Incentive Events. AIBTM was scheduled to debut June 29-July 1, 2010, in Baltimore.

In explaining the move, Kennedy said, "It's simply and entirely because of macro-economic conditions."

This marks the second time the show has been delayed: Last June, Reed pushed back the date of this, its first trade show in North America for meeting and incentive planners, from June 2009 to June 2010. The show is geared to employ the "hosted buyer" format for qualified planners from both the United States and international markets.

One aspect Reed is not reconsidering is the city it selected as show host. "Baltimore remains absolutely our destination of choice, and we look forward to working with the city to create a great event to sit within our leading global portfolio," said Kennedy.

Several potential exhibitors were surprised by the move. Anouk Thiebaut, manager, meetings and incentives USA, for the French Govern­ment Tourist Office, said she isn't sure the postponement was a good idea. "I understand [Reed's] position, as it takes time to plan an exhibition like this and people were not ready to commit now. But I think and hope that business will be back in 2010, so I would have liked it to start next year."

Joe Lustenberger, North American director of marketing for Euromic, a large consortium of international destination management firms, said, "mentally and financially, we were prepared for 2010."