by Lisa Grimaldi | February 01, 2005

Bob McCormickLast December, Arlington, Va.-based event firm PGI closed eight offices, cut 50 staff members and folded its year-old separate destination management brand, Destinator by PGI (its DMC operations are now part of PGI’s strategic events division).
    The move came on the heels of the failed acquisition of PGI by another industry organization, rumored to be Minneapolis-based Carlson Marketing Group, although neither entity would confirm or deny that detail.
    A month after the shakeup, M&C spoke with Bob McCormick, PGI’s president and COO, for the lowdown.

M&C: Why did you eliminate your destination management brand?
McCormick: Destinator was a branding strategy to let clients know what we did, but after it was launched, there was a tremendous growth of our meetings services division, which is still going strong. We kept DMC services in areas where our clients most often go and closed offices that had less than 10 to 15 percent growth projections.

M&C: Will the company be looking for another buyer?
McCormick: We are not putting ourselves on the market right now. If somewhere down the road someone shows interest, we might consider it.
M&C: What are your future plans?
McCormick: We are adding resources that contribute most to the bottom line, particularly in the realms of production and communications. We have no additional plans for restructuring at the moment.
    Also, we plan on growing our existing offices. We’ve hired a new leader for our interactive group PGI’s technology division and a new senior vice president of business development. We feel good about where we are in the marketplace now.