April 01, 2002
Meetings & Conventions: Incentive News

The renovated Theater District It doesn’t have a year-round sunny climate, nor is it a golfers’ paradise. Yet, New York City is one of the hottest destinations of the year for U.S. incentive programs.

Anthony Napoli, president of Briggs Red Carpet Associates, a New York City-based destination management company, says the newfound popularity is due to “patriotic feeling; loyalty to a city that was hard-hit, and the fact that everyone sees us as part of the United States again.”

Napoli’s firm has seen a 25 percent increase over last year in the number of U.S. groups holding incentive programs for the first time in New York City.

At PRA Destination Management New York, overall incentive bookings are up 50 percent over last year’s numbers. “About 20 percent of new business is due to cancellation of international programs,” said PRA president Patrick Sullivan.

Scitor, a systems and engineering consulting firm based in Herndon, Va., will hold its incentive program for 1,600 people in New York for the first time this October. “Until this year, we’ve always gone to sunny resorts,” said Lee Scott, Scitor’s corporate event manager. “We chose New York because we wanted a destination that was different and exciting, as well as U.S.-based.”

Although the destination was selected prior to Sept. 11, Scott said it had not yet been announced to participants. She and her managers felt pretty good, she said, when employees called to ask if their next program could be held in New York as a show of support for the city.

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