by Lisa A. Grimaldi | April 01, 2014
At the end of February, in a push to expand globally, Maritz Travel appointed three international industry veterans -- Eduardo Chaillo, CMP, CMM, representing Latin America and Mexico; Ben Goedegebuure, CMP, CMM, representing Europe, the Middle East and Africa (EMEA); and Ping He, CMP, representing the Asia Pacific region -- to the newly created roles of global general managers.

M&C spoke with David Peckinpaugh, president of St. Louis-based Maritz Travel, about the company's global growth plans.

From which regions do you expect to see the most immediate growth?
We've identified these key geographic markets as areas where we need additional focus for both current and future client opportunities, based upon identified interests and regional demands. The most immediate growth will come from the EMEA region, with an emphasis on the U.K. However, we anticipate significant and relatively equal growth coming from China, India and South America.

Do you anticipate that your business from outside the United States will be equal to or exceed Maritz's domestic business?
Our domestic volume is significant and has been built over the past 50 years. Our best guess is that events occurring outside of the continental U.S. will ultimately equate to about a third of our overall business volume.

Will the three new global regions focus equally on incentives, housing, event management and site selection, or will services vary by region?

While specific services provided will be driven by our clients' needs, we anticipate that the key service solutions will be focused on strategic sourcing, event planning, on-site execution, registration and housing, and strategic meetings management. A heavy percentage of this business will come from our largest corporate accounts and internationally focused associations, and their event needs.

Are new headquarters/staff being set up in the regions headed by the three global GMs?

At this time, our efforts will remain headquartered in St. Louis and in Twinsburg, Ohio. While not all of the global GMs are located in their respective regions, they are natives of those regions, with deep global understanding and local knowledge that we will leverage on behalf of our clients. In addition, they will be traveling extensively and will be in-region on a regular basis.