Meetings & Conventions: Incentive News
STUDY SHOWS VALUE OF INCENTIVES OVER A 38-YEAR SPAN
More Proof Programs Work
ncentives boost the performance of teams by an
average of 45 percent and increase the output of individuals by 25
percent, according to a recent study sponsored by the Society of
Incentive & Travel Executives Foundation.
The study examined the effectiveness of motivation, incentives
and performance improvement. According to Mike Hadlow, president of
the SITE Foundation, findings were compiled by utilizing
meta-analysis, a process whereby researchers summarize the results
of a wide variety of earlier studies.
The research incorporated the findings of 45 studies conducted
between 1962 and 2000, as well as a large sample survey of U.S.
organizations that use incentives. It was conducted by a team of
academics who specialize in the areas of motivation and
performance, led by Harold Stolovitch, Ph.D., clinical professor of
Human Performance at Work at the University of Southern California
and emeritus professor at the Universite de Montreal.
Among key findings:
• Long-term incentives are more powerful than short-term ones.
Research results showed a 44 percent gain for programs that run for
more than a year, a 29 percent gain for programs one to six months
in duration and 20 percent gains for weeklong programs.
• Ninety-two percent of workers surveyed said they achieved
their goals because of incentives.
• Incentive programs that are structured with employee input
work best; however, only 23 percent of incentive systems are
selected with employee input.
• Peer pressure works: Team incentive programs deliver better
results than individual incentives due to decreased “social
loafing” of participants.
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