by Lisa A. Grimaldi | June 01, 2013

Last month, New York Gov. Andrew M. Cuomo unveiled the state's largest tourism campaign in decades, committing nearly $60 million to grow the industry, create jobs and attract more visitors.

Among the initiatives included in the new campaign:

• A host of on-site greeters and welcome centers will be added to New York's airports.

• New international tourism campaigns -- "I Love NY Asia" and "I Love NY South America" -- will be launched to boost visitors numbers from emerging markets.

• A Sports and Special Events Com­mission will be created to recruit events for the state's venues, tapping into the $600 billion global sports tourism industry.

More than 202 million international and domestic visitors spent $57 billion in the state last year, generating $7 billion in state and local taxes.

The new funds aren't earmarked to boost meetings, which last year brought 5.2 million delegates and $5 billion in attendee spending to New York City alone. But the city's marketing arm, NYC & Company, is ready for an influx of all business. "We applaud the governor's plan and believe it will enhance the overall experience for New York City's visitors and meeting delegates," said Fred Dixon, the bureau's executive vice president, market development.