New Booking Program
Hilton’s Eevents.com Offers Controls
Days ago, Hilton Hotels Corp. launched the first
phase of its latest online tool. Unlike Hilton Direct, which
debuted three years ago, Eevents.com allows meeting planners to
book and control their room block at the property of their
Designed primarily for small meetings, Eevents.com lets users
book up to 25 rooms, at the published group rate, across the Hilton
portfolio at participating hotels.
Bill Brooks, vice president of product development for the
Beverly Hills, Calif.-based chain, told M&C that Hilton would
monitor customer reception to the product and increase its range of
offerings over the next year.
“In the second phase, which should be up and running by the end
of the first quarter of 2006, planners will also be able to book
meeting space, technology, and food and beverage requirements,”
Eevents will not necessarily replace Hyatt’s personal service,
Brooks added. “Meeting planners will still be able to talk directly
with the hotel salesperson about special needs, such as menu issues
or VIP treatment,” he said.