by Cheryl-Anne Sturken | January 01, 2005

Roger DowOn Jan. 1, Roger Dow said goodbye to a 34-year career with Washington, D.C.-based Marriott International (his last position was that of senior vice president, global and field sales) to join the Washington, D.C.-based Travel Industry Association of America as president and chief executive officer. He replaced William Norman, who retired this month.
    In December, Dow spoke with M&C about his plans for TIA, which was launched in 1941.

M&C: What issues will you focus on first?
Dow: I would like to step up our efforts in the government affairs area. When people in government begin to understand our business, the facts, the revenue loss, the job loss, they will respond. I’m looking for TIA to have the same recognition that organizations like the American Association for Retired Persons and the National Rifle Association enjoy.

M&C: Are there things you would like to change?
Dow: It is not so much change as taking things to the next level. For instance, we have a signature event called Pow Wow, which attracts about 5,000 people. I would like to take that event and others to the next level by bringing the right buyers like for theme parks or cruises and sellers together. When you bring the right people together, the result is you have more efficient shopping.

M&C: What stamp would you like to leave on the association?
Dow: I am not here to resurrect or turn TIA around. Bill Norman has built a great foundation for this association. It already runs like a corporation. What I want to do is bring to it the pace and focus and the same “where could we be?” attitude that Marriott International has.