Only 11 percent say C-level executives offer names of hotels.
Humans being an opinionated group, it’s not
surprising everyone in the office wants to chime in on where the
next meeting should be held. But who actually influences the
site-selection decision? A recent online poll of 131 planners found
that meeting planners really are steering the way.
In determining the destinations to be considered for a meeting,
results show meeting/travel planners (37 percent) are the most
influential, followed by the president, chief executive officer,
chief financial officer or chief operating officer (24 percent).
Board members/bylaws were cited by 8 percent of the respondents.
Only 2 percent of those surveyed said a procurement officer has the
most say. Who comes up with the list of hotels to be
considered? Seventy-eight percent said the meeting/travel planner
is involved here. Only 11 percent reported that C-level executives
contribute to the list, and 20 percent said third-party planners
help compile it.
While presidents, CEOs, CFOs and COOs usually sign off on the
final decision regarding which hotel to use (cited by 40 percent
vs. 35 percent for meeting/travel planners), the results show
C-level executives offer little guidance on which properties
receive requests for proposal. Meeting/travel planners (65 percent)
have the most say in the RFP process, followed
by third-party planners (11 percent); the president, CEO, CFO or
COO (10 percent), and administrative assistants (4 percent). Who’s responsible for making the site-selection
decision? Just 24 percent of survey respondents said top management
is very involved from start to finish, while 70 percent reported
that meeting managers are very involved in this process. Executives
are more likely to be somewhat involved in site selection: 37
percent said these higher-ups make suggestions, and 25 percent says
execs just like to be updated on the site-selection progress.
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