by Brendan M. Lynch | March 01, 2007

PCMA’s Deborah Sexton
PCMA’s Deborah Sexton

At its 2007 Annual Meeting held in January in Toronto, the Chicago-based Professional Convention Management Association unveiled a new online meeting research and measurement program, MeetingMetrics, developed in cooperation with New York City’s GuideStar Research.

The program measures “return on event” -- the psychological and economic impact of a meeting -- by analyzing surveys of attendees conducted before and after the event. MeetingMetrics then determines changes in attitudes and behaviors of participants.

“In our survey of CEOs, we found that many thought planners were not strategic thinkers,” said Deborah Sexton, president and CEO of PCMA. “This product hands strategy to planners.”

The service will be available exclusively to PCMA members for two years at a discounted price (the cost normally will be on a per-event basis). The program includes hundreds of custom-built pre- and post-event surveys; a questionnaire builder; a branded online report center for documenting meeting results; online survey technologies; a personalized control panel, and a research consultant.