Meetings & Conventions: Newsline
NEW CVB CAMPAIGN AIMS TO PROMOTE
CONVENTIONSPhilly Courts Attendees
A Philly CVB Success Story
dding its own pitch to
convention promotion materials is a new marketing tactic for
Philadelphia, as the city aims to boost attendance at citywide
The Philadelphia Convention and Visitors Bureau has launched an
aggressive marketing campaign that targets the convention attendee.
Called the Convention Promotion Program, it consists of an
eight-page supplement that is free to planners holding citywides
Essentially a travel guide for attendees, the brochure details
the history, restaurants, nightlife and attractions of Philly and
can be customized to include information to suit a group’s needs.
For example, the National Baptist Convention requested a list of
Baptist churches and ethnic restaurants. Logos and convention
themes also can be prominently featured. The supplement can be a
stand-alone marketing piece or, if the organization prefers to
reprint the piece to match its own materials, the CVB will pay
$15,000 toward printing and production costs.
In addition, citywide conventions are being provided with
individual pages on the CVB’s Web site. Each page contains
information such as listings of any special events taking place
during the meeting and any promotions that CVB members might choose
to offer the group.
For the Philadelphia-based American College of Physicians and
American Society of Internal Medicine, whose annual meeting is
scheduled to take place next month in the city, the effort seems to
be paying off, said Jean O’Donnell, director of convention and
O’Donnell said early attendance estimates for the meeting are on
target. “Had we not promoted the city the way we did, we would not
have maintained that attendance base,” she said.
• CARLA BENINI
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