Meeting planners are
London is a planner favorite for international meetings.
most concerned about declining budgets, increased workload and responsiveness of suppliers when it comes to their business events, according to a study of more than 200 North American meeting professionals with global responsibilities that was conducted by Development Counsellors International. Other key findings from A View From Meeting Planners: Winning Strategies in Destination Marketing:•
The three leading sources of information influencing meeting planner perceptions of potential sites are destination marketing organizations/convention and visitor bureaus (according to 67 percent of those polled), business/personal travel (63 percent) and dialogue with industry peers (60 percent).•
When evaluating destinations, 54 percent rely primarily on DMOs/CVBs for information. More than half of planners (51 percent) said speaking to or emailing convention bureau staff is by far the most common form of interaction, and 55 percent selected email as their preferred method of communication.•
Meeting face-to-face at trade shows, receptions or educational workshops is the most effective means of influencing planners who might be considering a new destination.•
London; Paris; Dublin, Ireland; Barcelona, Spain; and Amsterdam, Netherlands, are the most favorable cities for international meetings, while Italy, the United Kingdom and Spain were the top countries.
To download a copy of the report, go to bit.ly/1Px7YuT.