Meetings & Conventions: Newsline
THE GAMES ARE GONE, BUT THE MEETING VENUES
REMAINSalt Lake Goes for Gold
Lights, action: Salt Lake in its Olympic
hile the heroes of the 2002
Winter Olympics have left Salt Lake City, much remains here and in
surrounding towns, including sparkling new venues and a fresh
optimism about the future of meetings business.
Bill Malone, executive director of the Park City Chamber of
Commerce, predicts a growth in meetings interest will come slowly
but will be sustained over several years. “We expect to feel the
upturn in the summer and go into next year, springboarding off all
the familiarity and attention,” he said.
Home of the picturesque main street that was a central image of
the Olympics, Park City will keep Utah Olympic Sports Park, where
the ski jumping, bobsled, luge and skeleton events were held. The
facilities will now be used for training; groups can watch
scheduled practices or participate themselves by taking bobsled
The Ice Sheet at Ogden, built for curling events, is an
Olympic-size rink suitable for ice hockey and recreational skating.
Smaller meetings are welcome in the Sheet’s conference room and
outdoor patio space.
“We do corporate team-building with curling,” said Barbara
McConvill, director of marketing for the Ogden CVB. “Our curling
club president has taken the concept to the ice. You build your
team and achieve your goal of learning the game.”
Ogden also is home to Snow Basin, where the alpine ski events
were run. About $100 million was spent there before the Olympics,
including the addition of three day lodges that now can host groups
of up to 400.
In Salt Lake City proper, hopes are high that the Olympics will
catapult the city into a more popular meetings destination.
“We hope that planners now are saying, ‘Maybe Salt Lake can
handle my convention, if they handled the Olympic Games,’” said Pat
Holmes, vice president of marketing for the Salt Lake CVB.
• SARAH J.F. BRALEY
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